247466

#101156

Rick Rybeck
Participant

Ultimately, it’s all about telling a good story. Stories are how we learn as children — and it remains one of the most compelling formats to convey information.

So I convert data (which can be so much noise) into information. Then I structure the information (which can sometimes be somewhat technical) into a story. Folks might not remember the technical details, but they often remember the story.

Rick