Precisely! I think you have 1-2 minutes tops to say something meaningful to most people. So it’s got to combine attention-grabbing content with a sticky message that drives people to your desired end. No easy task! “Click It or Ticket” stands out in my mind as a salient example…but the commercials should include something like the Trunk Monkey for maximum…er…impact. 😉
And that’s why I think presentations have (d)evolved to shorter segments with images and 140-characterable language.
But do we like this? Or is it just one of those “that’s just the way it is….” situations?/