Julie E. Ferris

This is one of the points I took away. The conference was heavy in Social Media–it is absolutely the hottest conversation out there. In 140 characters or less, we live by headlines. It’s no wonder to me that traditional PowerPoint revelations of data and analysis and good, clear bulleted points are now spliced with quick images and laughs. We’re living more by the bites (and bytes? ouch…), so it seems clear the presentation medium has shifted as well.

We were told Gen X’ers were the “MTV generation” –only subsisting on attention-deficit inspiring nuggets. Arguably, this cultural moment demonstrates our attentions are even more fragmented. The real conversation, then, for we government communicators, is how to capture folks when they’re giving you room to be a fragment in their thinking. Arguably, humor is one model.