Need to update my reply below in March. I had a Sony eBook Reader and sold it to upgrade it to the Kindle. I still love my iPad but it is difficult to read in the sunlight (and I heard the Nook color is as well). In addition I was in school and not only could I add PDF docs to my Kindle but my textbook was also available as well. Thus it saved me sore shoulders from having to carry it around in a small form factor. Don’t get me wrong, the iPad is great especially if you want to multi-task, but just reading I would suggest the kindle especially if you’re a student.