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#124909

Daniel Souza
Participant

Hi Lorne,

In my experience, there aren't tools who fill the two gaps you're talking about here, and traditional CRM tools don't fit.
IMHO, you'll have to use a Social Media Monitoring framework - you start with monitoring in order to identify peers, influencers, do a sort of sentiment analysis. And them, you can use a sort of Social CRM tool ( like Batchbook or Highrise) in order to create a central database of people.

Two awesome articles to follow and improve your social media strategy:

1) Listening framework - http://www.web-strategist.com/blog/2009/11/10/evolution-the-eight-stages-of-listening/

2) Social CRM cases
http://www.web-strategist.com/blog/2010/03/05/altimeter-report-the-18-use-cases-of-social-crm-the-new-rules-of-relationship-management/