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@ Chris - Regarding Shipley's, I also believe that they have one of the better products available in proposal writing. However, I believe the issue with proposal writing is more fundamental. The RFP/RFQ starts with a set of requirements, which are often either poorly written, or not understood by buyer or seller. So, it goes to one of my "soapbox sayings" that I often use to describe this situation; Garbage In Equals Garbage Out.
Once requirements are properly defined, the need is clearly understood and communicated to industry, there in theory should be a dramatic rise in the value and quality of proposals offered by industry to solve the buyer's issue. Shipley's would be an afterthought at that stage.