Interesting point and makes sense, again for items that are static like PSA and ongoing programs. For ongoing emergency information for unfolding events things are far to dynamic to tie down in contracts, etc. I just don’t see the value of paying for activities and services governments have already, successfully, done for free.
The “google problem” is something I just noticed as another issue I have: When logged into Google it’s using your search pattern history to develop results, which means everyone’s results could be different. How can we get around this? This applies because not all key words are tied back to AdWords (apparently) like SEO would. I just did a search on just the word “flood”, no AdWords came up, but FEMA’s flooding home page still came up.