Two quick things:
1.) Smart phones is a good point, but should not be relied upon for emergency comms. As I've stated, it's one method, not the solution. Additionaly, in mass disasters cell sites won't maintain power for ever. (If the lights go out, the clock is ticking on how useful this medium is.) It's an option in the tool bag to be considered, but with so many other options available to push important information to people it should not be a focus.
2.) The same website came up as the number one and two in the regular search. (My guess is based on SEO.) So, again, what is the value add to government for PAYING for "placement" when you can do it for free? (Best value to government people..hard to beat free.)