Ah…but if they have smart phones, people in emergency situations might still be searching (even if Internet is out).

Agreed on PSAs. In fact, I wrote a blog post back in June 2010 about a FloodSmart.gov commercial I saw on TV. At the time, I noted that I did a Google search on “flood insurance” and could not find that commercial…but I just did another search on that same phrase and here’s what I discovered: