Brenda Roth

Hi Everyone. This is an “awesome” question. I like Steve’s points for creating the document. What you also need to consider is that you need a graphic designer and a project manager who can work hand-in-hand and someone who understands how to manipulate pictures, graphs, and tables for the greatest effect. If your annual report is also an outreach product, then you definitely need to have someone who can pull together pictures, text, graphs, tables, etc. to make it all come together. Finally, you need a project manager who can move freely in the organization among senior leaders and those who provide data for the report. Without someone who can do updates and get feedback throughout the process easily and quickly, you will find the true meaning of “garbage in, garbage out.” Don’t wait until the end to show the product to your senior leader.