Dennis R. Still
Key to annual reporting is to figure out what exactly your audience is looking for. Keep it simple and concise, but able to be moved from person to person within an organization. If you get too complicated, it will get translated incorrectly along the way. Visually appealing with good text to highlight the value of the data.
What is your goal in annual report? Who is the audience? What data will help show that? What text do you need to include?