Faye Newsham

Agencies/Departments I’ve worked with previously would vehemently argue that “public engagement” rather than “citizen engagement” would be the way to go (if they would take up a name change in the first place) as the presumption that the customers are “citizens” of the U.S. is offensive to some. In any case, the moniker “communications” has too many connotations and the “engagement” meme seems to be a good direction to head. The failure of a “communications” group to do just that is too pervasive. Changing focus may create some newer, more successful practices at the very least.