Elliott, the research supports the idea that social media isn’t social at all, and there’s remarkably little conversation going on. It’s how most people use it. Most tweets and facebook updates receive no responses. Not only is it how people use the thing, but it’s how they WANT to use it.
Just look at govloop, which is, in essence a broadcast media because people do NOT comment and interact (no slight on govloop, but the people are speaking.
Now if all the social media marketers and promoters, experts and pundits, and sponsors would realize it, and act accordingly we could finally get to the point where we lose the BS, and get on with how we can use technology in a way that works and is consistent with how real people behave.
Yeah, it’s a pet peeve.
On a deeper note, if you want to know WHY people aren’t being social on social media, check out the notions of “thin relationships”.