Mine was a photo of a dog whose mouth had been blown off by a firecracker. Seriously. Among all of the nice kid pics and comments on the impending snow - bam! mutilated dog.
It was done for "awareness" but the horrid shock factor of it just completely turned me off (and turned my stomach). I am all about protection of animals, but is this something that happens enough that we need to create a campaign like this around it?(shiver)