Emily Landsman

Planning. I think a lot of agencies have jumped on the social media bandwagon in the last year and a half or so without realizing that they need to actually have a defined strategy. There will be a fair amount of backtracking and “social media facelifts” to create more practical and structured communications plans with regards to social media tools. This will lead to better information coming out from governments/agencies and better two way communication with intended audiences.