Deb Green

I agree with Terry – The most defining feature of 2012 will be the advent of employee created content – I’d argue moving beyond the ideation realm into a more social sphere for the workplace. And in order to have employee created content, we’re going to have to have both platforms and program functions like community management to ensure that frank, open communication thrives. Like maintaining your garden, you’ve got to till the soil, plant some seeds, provide the right nutrients, and weed out things that are trying to overtake your garden, in order to harvest the fruit of your labor.