It will be mostly electronic, be broadcasted, dominated by transactional (one-way) processes, opinionated, and in clips or bites. In other words it will be used to establish messaging, short term engagement, and persuasion (making a point). Remember, a lot of communication does not necessarily mean collaboration. Keep in mind it is a national election year. Dismal forecast, I know, but we built it and we sustain it. Happy New Year.