There is no silver bullet. You're not looking for one skill or qualification but a series of skills and qualifications or a clustering of skills and qualifications. Certification can certainly be one in that set but should not be the only one in the set. And again, individuals that are ready and willing to achieve a way to stand out from the crowd, should be given opportunities to do so. Is certification not one of those opportunities to stand up and say "I can take initiative on my own right and better myself through continued development and education and you can expect that from me as an employee"? Isn't that what is required from the next generation of employees given the rapid changes in technology and policy?