Outstanding answer Elliot! I never heard of EdgeRank and was beginning to think I was losing my mind. My guess is that the vast majority of government agencies, local dry cleaners, and everywhere else I see those "Like us on Facebook" signs never heard of EdgeRank either. I wonder how many of the organizations would feel "cheated" for taking time, effort, and money to promote their Facebook page and therefore to promote Facebook. Facebook Page = Very Limited Value! Thanks for the info!