Speaking from strictly a Facebook user's perspective, I have over time restricting my activity to sharing information with a select group of family and friends. Even though I may have "Liked" organizations (e.g. Starbucks, Southwest, White House, etc.), I quickly grew tired of their daily "news" articles and chose to "hide" all posts from these organizations. I get that information from other sources (mostly Twitter feeds) and if I am interested, I will click on the links there. I guess it doesn't hurt to have a Facebook page, or a Google+ page, but I'm not sure what good it is for organizations.