Kim Salkeld

Sharing our experience so far in Hong Kong, we’ve tended to go for single purpose apps, letting people choose which best suit their needs and interests, then marketing them not just through the particular agency that creates them but also through a central gateway through which people can see everything that is on offer – http://www.gov.hk/en/about/govdirectory/mobilesites.htm

Building and improving single purpose apps is a lot quicker than working with a multipurpose app.