Very valid point Doris - I highly recommend the new book "Smart Trust" that covers this topic quite nicely.
Also, Julie at FedNewsRadio just published a new column today about how the military gets motivated. Robin Wink makes some good points, including the emphasis on formal training, unit ceremonies, and day-to-day emphasis on leadersip. I highly recommend this article. As a former Marine, I can attest to the positive impact of all three of these on morale. Semper Fi!