Steve Ressler

Great post – I kind of agree with him on focus groups. I just read the book “The Method Method” which basically said similar things – it argued you needed a basic amount of market research, some feedback from customers, but in the end the main thing is you need a “point of view” on what the customer really wants.

Same is true with acquisitions – in the end what does the program manager really want – at highest level it’s usually about solving a problem or mission challenge – with the hope that X product/service can help solve it. It’s not getting X product/service just to have it