Steve Ressler

Great post - I kind of agree with him on focus groups. I just read the book "The Method Method" which basically said similar things - it argued you needed a basic amount of market research, some feedback from customers, but in the end the main thing is you need a "point of view" on what the customer really wants.

Same is true with acquisitions - in the end what does the program manager really want - at highest level it's usually about solving a problem or mission challenge - with the hope that X product/service can help solve it. It's not getting X product/service just to have it