Mark Hammer

Thanks for the heads-up, Henry. I try to follow the FEVS (formerly FHCS), and similar, so I’ll be sure to go through the report first chance I get. Having worked on endeavours like that since 1999, I have to say that the real value of such exercises comes not from looking at the percentages, as undoubtedly many will, but from seeing what things go together, and looking at the various breakouts by demographic variables. Seeing that, say, 74% were positive on some item, is not nearly as informative as learning that 86% were positive on that item when another item was also positive, but only 53% were positive on item A when item B was negative. It is fairly basic analysis, but it’s remarkable how many folks never even get to that level.

In any event, lots there to cogitate over.