Is this always true?

provide a collection of services that our investors are legally required to buy stock in”

Citizens still have a choice in many situations where government offers information / service – but they aren’t required to use it. In those instances, government could potentially to do a better job of branding:

  • Why does WebMD have better branding than HealthFinder.gov?
  • Consumer Reports vs. SaferProducts.gov?
  • Dave Ramsey vs. MyMoney.gov?

The good news is that all of these government sites show up prominently in a logical search for information via Google or Bing – but will a citizen choose the government site over the commercial site? I’m doubtful! 🙁