David B. Grinberg

Thanks for that interesting perspective, Mark.

Here’s another good read from The Society for Human Resource Management (SHRM) on Yahoo’s communications gaffe with its workforce and the public at large:

Was the Message Mismanaged in Annoucing Yahoo’s Telework Ban?

“Good communication is key in a situation like the one Yahoo faced recently when company CEO Marissa Mayer decided to ban telecommuting. And although it could be a good thing in the long run for Yahoo to pull its teleworking employees back in and allow them to reconnect and collaborate with colleagues, this wasn’t the message that was conveyed when news of the policy change broke.”

“The news about Yahoo’s policy change broke via a leaked company e-mail, which quickly spread virally through news and social media websites. Though the leaked e-mail and swift reactions to the policy change didn’t seem to faze Mayer and other company executives, one source close to Yahoo, who asked to remain anonymous, said many in the company were caught off-guard by the rapid and overwhelmingly negative response. Company officials wouldn’t comment, saying the decision to change the telecommuting policy was an internal matter and not for public consumption.”

“An anonymous source close to Yahoo said that Mayer’s telecommuting ban wasn’t absolute and that by the very nature of the company, a complete ban on telework wasn’t feasible. The actual targets of the telecommuting ban, according to the source, were product-development staff and software engineers, who tend to work and produce better in a collaborative atmosphere.”