Yes, we have been doing a lot of that. That’s not to say that I don’t, personally, like that viewpoint. I slowly, but continually, try to get social media integrated with other products and with the way we just “do business” at USGS. It’s not easy because it’s still seen as a separate function. I really want to have social media as part of every product and effort we do.
That doesn’t mean that every single thing we do HAS to have a social media component, it just means that every effort has that ability to consider social as part of its output. But still, doing it strategically, is going to be important to understand. What you don’t want is continuation of creating websites just to create them…but rather creating them if it strategically makes sense to do that. But teaching everyone strategy is certainly a difficult thing to do.