I agree, Jeffrey — I’m actually quite pleased that it evolved that way and that we didn’t get stuck on the tool. As I said elsewhere yesterday, I’ve always admired the succinct logic of your Mission->Tools->Metrics->Teach mantra.
As to your last point, I concede that social media is a new experience for the world in general, much less gov’t. Where I’m scratching my head is at what appears to be a continued furor over the very concept itself among those of us who should probably know better (comm. and engagement pros).
New tools will arise ad infinitum, and we should always be looking for ways to employ new tools in the service of the citizen. I’m wondering what it will take for the overarching philosophy or concept to be comfortably implicit for us.