Dave Hebert

I think you hit on a couple things here, Britt, that I only briefly touched on at the outset — this really is a new experience for humans in general, not just gov. And the impulse to keep up with the Joneses is incredibly powerful — even if we don’t know what we’re going to do with this stuff, we better have it anyway because everyone else does.

So you’re touching on an answer to the original question in a much more direct way: What will it take for us to view social media as a standard and complementary device in the toolbox, next to and compatible with email and news releases and press conferences?