There may be a couple of additional reasons why we won’t stop babbling about social media. First, many people are still discovering it. Every grandmother struck by the realization that she can get photos of her grandkids through Facebook is another excited voice advocating for social media in the federal workplace. The deluge of new folks is going to continue for some time. And second, it might be the case that people are afraid of being left behind, left out. The pendulum has swung and now the peer pressure is _for_ social media. Hard for organizations to resist, or even be genuinely strategic about weighing other options for customer service and engagement, when everyone else is doing it.