I want to ask Joe about his earned media. Check out this excerpted list! It just keeps going like this on their Weather-Ready website. What tactics have they used to get local and national media to pick up this story?
CBS News: NOAA and FEMA team up to save lives
The Washington Post: Meteorologists congregate in New Orleans, tout building a ‘weather-ready nation’
The Weather Channel: Wx Warnings Coming to a Phone Near You
Carroll County Times: You’ve been warned: Wireless providers enroll in emergency alerts for severe weather
Emergencymgmt.com: NWS Provides More Details on its Involvement with CMAS/WEA