Thanks, Joe! Glad to hear your balancing a national message with local needs — as you said during the event, you’ve got to push benefits, not processes/programs, and at a local level, citizens need to see that relevant benefit.
That brings me to another question (I’ll try not to dominate here): How are you incorporating storytelling into this effort? (Seems like that would have great use at a local level).
You touched on using stories as a means of connecting with people, and it struck me as a potentially powerful way to get folks to care about weather prep.