You may have heard or seen game shows or contests with spin it to win it… not so fast. Communicators loose if every message is just about spin to win. The truth does matter and we need to present the facts. As communicators, we need to realize the impact of messages that we put out there. However, sometimes communicators don’t get all the data or there’s misinformation or mistakes. This is an area where an aspect of spin can make a difference. The message needs correction and spin may help us. We have to revitalize the message and clear things up. I also believe that government agencies could be more proactive with the public. We can avoid spin and still win.