Great response, Joe — covered several important angles.
It’s a huge mistake to think you can control anything from a comm. perspective, much less the narrative about an issue or an incident. We’d do much better to just make sure our own stuff is in order and that we are telling the truth.
We must, however (and as you state), be cautious to say exactly what we mean, no more, and no less, and that take a thoughtful and concerted effort/process.