That’s such a good point, Peg. The consequences can be great, and it’s going to happen more and more.
More time pressure + more people with access to the Publish button on federal agency website content management systems = more mess-ups. There’s no way around it. Underscores the necessity of good process management, something we communications folks aren’t always great at. It’s going to be a culture change, to prepare for and respond to screw-ups with an appropriate yet gently humorous/self-mocking tone. The internet rewards people who fix it right. Exhibit A is the Red Cross: http://www.buzzfeed.com/mjs538/red-cross-employee-accidentally-tweets-from-the-of