Government tries to suppress its employees via cumbersome internal processes and policies that disempower and anonymize the individual in favor of the institution. However, social media is available 24X7 whereas employees are only on the clock for 8 hours a day, 5 days a week on average. This means that the average government employee can amplify his/her individual voice via blogs and other social media tools. So, while the institution may not take the employee seriously, the rest of the world often does.
From my own blog, and an recent article that is linked below:
In a new book, “The End of Big: How the Internet Makes David the New Goliath,” author Nicco Mele argues that global cynicism is not only warranted, it’s the inevitable result of social and political changes wrought by what he calls “radical connectivity.” That is, our ability to send vast amounts of data instantly, constantly and globally using breathtaking new tools that “empower the individual at the expense of existing institutions and ancient social structures.” These include government, businesses, entertainment, military, schools, media, religion, and other big institutions designed to protect and sustain people.