David B. Grinberg
Nice post, Peter.
I would offer that:
- In any gov-media situation, talking points must be improved upon and changed if a negative news cycle persists for more than one or two days.
- This is especially important in a crisis communications mode where it's best to get all the facts out ASAP and answer all questions fully and immediately to diffuse the reported "crisis" or "scandal" -- or, at a minimum, contain the resulting damage.
Being proactive, transparent, factual and forthcoming with the press and public are the keys to effective media relations in most circumstances (perhaps with the exception of confidential national security and defense matters).
Please see my recent post:
Three Keys to Successful Media Relations for Federal Communicators
The aforementioned post first appeared in the Federal Communicators Network (FCN) blog.