Hey Andy -- thanks for all the great tips! Just a few follow-up questions...
1) So would you suggest emailing out the blog posts in addition to just posting them to the intranet? We're trying to use the intranet as a way to cut down on all the internal emails, but maybe doing a weekly digest would be beneficial when we're first starting out until people become more aware of the blog.
2) When you talk about problems and common challenges (in point 4), are you referring to writing a blog post about common problems facing the agency as a whole? Or are you referring to talking to the contributors and finding out what issues they're facing in their blogging?
Thanks again! And we're still quite a few months away from going live, but I'll definitely be sure to blog about my experiences blogging (how ironic...) once we do!