Steve Ressler

Couple quick ideas:

-Find a regular rhythm – too often I find blogs start out good and then 4 months later it’s a dead zone and no updates. Key is just committing and holding a schedule (1 a week)

-For contributors – give them a schedule, remind them, and have backups. Most people say they’ll help but get busy so need reminding and then backup if really can’t do it

-Topics – you can try lots of fun series like “Employee of Week” and ask 5 questions to a person. Could do project of week & same thing – highlight 3 items. Generally lists and bullets work – 5 tips on X, 3 ideas on Y VS huge long blog posts
-Perhaps brainstorm a list of topics with some co-workers and writers and then have the writers access to list so can look at topics when they are stuck