You cover a lot of relevant ground as usual, Danielle -- I am struck by the media-as-brand concept you employed in another forum, and I think this issue of info control (or the complete lack thereof) needs to be not only accepted but embraced.
There's a lot of freedom in a lack of control, and in a media and messaging context, the only thing you can control is what comes out of your own mouth (and even that is hard, both personally and institutionally).
And I agree about objectivity and probably should have used a different word -- humans in general aren't good at it, period. Perhaps we can stretch objectivity to be a description of the sum total of attempts at accuracy. Boy, that's not equivocating at all, huh?