I work for the City of Eastvale, CA and we launched our Facebook page about 18 months ago. We are a small community with little to no budget for marketing but I tackled some fun, community oriented campaigns which have generated a tremendous response from the community. I started a You Asked We Answered weekly post whereby I post a question from a local resident and the response. I also try to include a photo of whatever the subject matter is. I also go around town a take photos of new retailers coming to the area and share that info. The other activity that has generated quite a bit of interest is the Friday Pic of the Week – either from a staff member or a resident which we post with their permission and give them photo credit. These are just a few “fun” ideas to help make a more personal connection/engagement with the people you serve.
Michele Nissen, PIO