Henry Brown

More Information and commentary from MS Smith’s blog on Network world

Microsoft study shatters myth, says social media use increases work productivity
Does your boss say no to social media at work? A two-year study as well as a Microsoft survey suggest social media usage increases work productivity.

Does your boss frown on using social media while you are at work because it is a distraction that decreases productivity? Well you can tell him or her that’s a myth, since new results from a two-year study found that using social media at work actually increases productivity. A new Microsoft global survey agrees, “Nearly half of employees report that social tools at work help increase their productivity, but more than 30% of companies underestimate the value of these tools and often restrict their use.”

“First of all, we’re starting to understand the very premise – that social media usage inhibits productivity – is a myth,” Nancy Baym wrote on the Microsoft Research Social Media Collective blog. “It’s not just that the premise is wrong – we’re also learning that blocking and banning policies are ineffective, giving traditionalist supervisors a false sense of control that, in reality, has been slipping away for years.” Baym pointed out that a two-year study, “Exploring social network interactions in enterprise systems: the role of virtual co-presence,” found that using social media at work can enhance workers’ productivity.