5 Ways Women Drive Social Media – do you agree?

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    David B. Grinberg

    Do women drive social media? According to HootSuite the answer is yes. Here’s how:

    • More women use social networks.
    • Women are on social media (SM) more often.
    • Women are more likely to interact with brands via SM.
    • More women read news via social media.
    • Women use social media via mobile.


    1) Do agree that “women drive social media”? Why or why not?

    2) If so, is there a gender-based explanation or theory?

    3) Are there more than 5 ways women drive SM?

    4) Any other insights, explanations, views on this topic?


    * Join me on Twitter @DBGrinberg (new account)

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