CRM’s Pivotal Role in Driving Healthcare Reform

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    Cathy Clarke

    “You can reach a huge number of people because CRM programs are scalable,” said Mat Kendall, acting director for provider adoption support at the HHS Office of the National Coordinator for Health Information Technology. “Also, many basic features of a CRM system are applicable within the context of contacting all the participants, such as utilizing basic demographics to track participants, linking contacts and de-duping records.”

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