Free Morning Seminar on Branding and Internal Communication – January 26 in DC

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    This is the event I mentioned earlier today. It is being held by the Federal Communicators Network and was put together by U.S. Customs and Border Protection and the Government Printing Office. Continental Breakfast is sponsored by the IABC.


    FCN Seminar (Free):
    Inspiring employees through internal communication: A strategic and practical approach

    Date: Tuesday, January 26, 2010
    Time: 9:30am – noon (**arrive at 8:30 a.m. to participate in continental breakfast and networking**)
    Address: 732 North Capitol St. NW (Government Printing Office headquarters), Washington DC
    Nearest metro stop: Union Station

    Registration link:

    Event summary:
    Every time an employee and customer interact, there is an opportunity to either reinforce or weaken your brand. The key to ensuring your employees understand your brand mission is through strong communications. Internal communications is a powerful tool to not only deliver key messages, but to help inspire your employees around a common and shared purpose. Ensuring that every employee understands how to make your brand mission actionable is critical to success.

    But where do you begin? How do you build an internal communications strategy? How do you move from tactical communications to a more strategic approach? Just like external brand building, internal communications requires grounding in an insight, a dose of inspiration and a message that resonates.

    In this presentation, Prophet Brand Strategy partner Jeff Smith will use a variety of real-word examples and case studies to provide perspectives on how to create a winning internal communications that engage employees and ultimately help grow your mission.

    About our speaker:
    With 15 years of experience in helping companies both define and implement strategies, Jeff Smith brings a unique perspective to engagements from having worked within several categories and best-in-class companies. He has worked on integrating HR and brand, building world-class marketing organizations, creating internal ambassadors, and infusing current company initiatives with the elements of a brand strategy. Jeff was a founding member of Prophet’s Chicago office and has led the Zurich, Switzerland, office for four years.

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