Free Ticket: What is the #1 Trend in Communication in 2012?

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This topic contains 13 replies, has 11 voices, and was last updated by  Terrence Hill 7 years, 9 months ago.

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  • #149716

    Steve Ressler
    Keymaster

    Thanks to everyone for participating! Our winner of a free pass to What’s Next DC is Joe Flood!

    How often do you attend a conference only to find presentations that put you to sleep and Q & A sessions that don’t even apply to your career? Wouldn’t it be awesome to attend a conference that is all about brainstorming, case studies, energy, networking, strategy and – best of all – personalized solutions to your organization’s most important challenges?

    What’s Next DC is just that. It’s not just a conference, it is an experience that allows attendees to learn and collaborate with other Marketing, Public Relations, Advertising, and Communication Professionals.

    We are giving away 1 pass to the What’s Next DC conference. All you have to do is answer this question:

    What is the #1 Trend in Communication in 2012?

    You got it! The best answer will win a FREE reg pass!

    Here’s a little more information about the event:

    What’s Next DC is taking place on January 23, 2012 at The George Washington University Marvin Center in Washington, DC.

    Winners will be selected and announced this Friday, January 20th— so enter your answers in the comment section below before 12pm EST on Friday!

    We can’t wait to hear your ideas!

  • #149742

    Terrence Hill
    Participant

    I’m not a “communications” (public affairs, social media) person, but merely an employee, so I’m timid about responding to this question, but I think it will prove my point.

    Employees will be given a voice through social media and will be encouraged to participate in a democratization of the workforce. Communication will not just be for leaders or “communications” experts (social media practitioners), but for everyday employees. The availability of no-cost social networks and idea generations systems, combined with the need to get serious about becoming more effective and efficient, will require that leaders actively solicit feedback and “listen” to employees. Employees will be freed from the tyranny of politically-correct censors and be encouraged to be honest, frank, and open. Instead of being punished for having an opinion, employees who speak the truth will be recognized for their courage and creativity.

    I know that this is an overly optimistic, utopian vew, but I think that this is the only alternative for opening communications between leaders and employees. This will require trust and loosening of the restrictions on use of social networks, but I think we can agree that they aren’t as subversive or dangerous as we once thought.

  • #149740

    Holly Eva
    Participant

    Learning to collaborate has been a huge trend in communication. Folks are now required to work with others to gain new ideas, which has led to a revolution in the need to improve reading, writing, and internet literacy. The asynchronous communication tools out there help people review information on their time and give them time to respond thoughtfully on a topic. As this trend continues where information is stored and organized so that people can go through and read all suggestions or ideas, what results is a higher-quality product.

    This trend in communication is also helping government develop better ideas and will hopefully help better policies to be developed as information is collected in one spot, making it easier for officials to access such information in a short period of time.

  • #149738

    Andrea Schneider
    Participant

    Using communication to increase effective and vibrant public participation at the local, state and federal levels.

  • #149736

    Daniel Bevarly
    Participant

    It will be mostly electronic, be broadcasted, dominated by transactional (one-way) processes, opinionated, and in clips or bites. In other words it will be used to establish messaging, short term engagement, and persuasion (making a point). Remember, a lot of communication does not necessarily mean collaboration. Keep in mind it is a national election year. Dismal forecast, I know, but we built it and we sustain it. Happy New Year.

  • #149734

    Jason Blum
    Participant

    two words: open data.

  • #149732

    Jon Lee
    Participant

    I’m going on a limb: the #1 communication trend in 2012 will be internal. I predict that the rise of cloud services will improve our business processes and encourage collaboration across the enterprise. Services like Microsoft 365, Google Apps, Salesforce and others will allow us to collaborate on a single document, retiring the old method of emailing out a draft, everyone making edits and saving as a new document, then emailing them back out. This traditional method clutters inboxes, dramatically increases storage, and can be a nightmare for record, data, and knowledge management. Document storage and collaboration in the cloud will alleviate all of these issues.

  • #149730

    Deb Green
    Participant

    I agree with Terry – The most defining feature of 2012 will be the advent of employee created content – I’d argue moving beyond the ideation realm into a more social sphere for the workplace. And in order to have employee created content, we’re going to have to have both platforms and program functions like community management to ensure that frank, open communication thrives. Like maintaining your garden, you’ve got to till the soil, plant some seeds, provide the right nutrients, and weed out things that are trying to overtake your garden, in order to harvest the fruit of your labor.

  • #149728

    Joe Flood
    Participant

    Storytelling! Why should someone pay attention to your message when there’s a million of other messages out there? Because you can tell a good story, one that’s relevant to their lives. You clearly spell out what’s in it for them and communicate your goals in a clear, concise manner that’s respectful of their time. Storytelling is taking information and turning it into a compelling tale that prompts action.

  • #149726

    Terrence Hill
    Participant

    Thanks Deb! I like the gardener analogy. Too many government websites and systems are of the “launch it and forget it” variety. Effective leaders need to stay engaged with their workforce and moderation of sites is important, as long as employees are not punished or overly censored. It’s a fine balance, but an effort that pays off in increased trust and improved collaboration between managers and employees.

  • #149724

    Alex Moll
    Participant

    The use of short 1-2 minute video. From mainstream news stations to the offices of Capitol Hill offices, there’s been a surge in this medium for online communications.

  • #149722

    Emily Landsman
    Participant

    Planning. I think a lot of agencies have jumped on the social media bandwagon in the last year and a half or so without realizing that they need to actually have a defined strategy. There will be a fair amount of backtracking and “social media facelifts” to create more practical and structured communications plans with regards to social media tools. This will lead to better information coming out from governments/agencies and better two way communication with intended audiences.

  • #149720

    Steve Ressler
    Keymaster

    Thanks to everyone for participating! Our winner of a free pass to What’s Next DC is Joe Flood!

  • #149718

    Terrence Hill
    Participant

    Congrats Joe! I’ll take your story-telling message to heart. Great idea! We need to tell our story better in Government!

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