Leveraging Organizational Narratives for Government

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    Over the past decade, Monitor 360 has worked to identify the Master
    Narratives in over 40 countries and the narratives in complex domains
    ranging from terrorism to climate change to cybersecurity.

    In the past year, we have accelerated our development and application of
    Narrative AnalyticsTM, which combines the depth of social science with the
    scale of data science to uncover and, for the first time, quantify
    narratives—so they become a powerful unit of analysis and decision-making.
    Our proven technology-enabled process surfaces “beliefs at scale,” using
    advanced algorithms to mine and integrate a wide range of content across
    virtually every digital channel, along with sophisticated human judgment
    to derive the meaning and the mission impact. We’ve been applying this
    method to a range of challenges, from foreign audience narratives, to
    narratives about public policy issues in the U.S. domestic context, to
    narratives within and about organizations and their workforces.

    On this front, Monitor 360’s CEO Doug Randall and Dr. Rita Parhad will be
    hosting a webinar you won’t want to miss on Leveraging Organizational
    Narratives for Government on 6 August, 2015 at 1:00 pm EST. Drawing on
    examples from top companies like Pacific Gas & Electric (PG&E), we will
    explore the power of organizational narratives — and how you can leverage
    them in your agency to deliver efficient and effective workforce
    engagement initiatives that resonate deeply with your employees. Simply
    put, Organizational Narratives are the deeply rooted stories that
    employees believe and share with each other about their workplace, its
    mission and culture, its leadership, and its future prospects.
    Most agencies across government today are trying to make the shift to a
    performance-based culture and to create an effective multi-generational
    culture where Millennials and Boomers and others all thrive together. But
    studies show that about 70 percent of organizational change efforts fail.
    One reason why they frequently fall flat is that leaders struggle to
    understand or leverage the deeply-held beliefs that underlie employee

    The end result of an effective engagement strategy is a strong
    organizational culture that boosts motivation, morale, and performance.
    This webinar will help you understand employee narratives and develop
    strategies for leveraging these insights.

    What you’ll learn in this webinar:
    —What Narratives are and Why they matter to you
    — How to best leverage Narratives to reach your employees
    — How to use Organizational Narrative Analytics in your organization for
    mission execution

    Register today: https://cc.readytalk.com/r/3isjfriifx5x&eom

    • This topic was modified 3 years, 4 months ago by  christel.

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