October 28, 2010 at 5:23 pm #113823
Julia TanasicParticipantRemember ATARI?That might be the first root of social gaming. Now almost 30 years later statistics have changed.Your neighbor does it, your parents eventually, definitely the kids and maybe your boss too. 57 million Americans over the age of 6 have played a game on a social network. In 2009 social gaming was a $700 million dollar business for the states alone, not to mention China and Japan. And it’s fun!You compete against zombies, mafiosi’s, farm animals, avatars, cars, cup cakes and most important: your friends and colleagues. They let you track progress, develop team work to reach game levels, celebrate victories and let you at the end of the day escape from daily routine and go somewhere better.Needless to say that social gaming is the next big thing for marketing gurus, the next big hit for investors and an immense growing consumer market to watch out for, because people WANT TO escape, share their game journey and socialize with fellow players. Fact is they generate a unique user experience and individual pleasure but what do they leave behind, except raw social data for businesses to analyse?Difference. As million of Facebook users play each day, what impact do they leave? No social gaming let us think about the promise of using games for something more then just frittering away, can we make social games that are about good government?And what kind of government ideas as social games would you like to see?
October 29, 2010 at 2:51 pm #113835
America’s Army comes to mind: http://en.wikipedia.org/wiki/America‘s_Army
Interesting paper here, too: https://eee.uci.edu/faculty/losh/MakingThingsPublic.pdf
So military is leading the way….wonder about civilian agencies.
October 29, 2010 at 3:15 pm #113833
November 2, 2010 at 3:15 pm #113831
This is definitely becoming (or has already become) very relevant today as some people are already referring the “game layer” as Social Networking 3.0. There’s a great presentation from Seth Priebatsch on the TED site at:
Also there are already some “reality” games starting to popup already at:
There is a huge opportunity for government as it not only increases awareness but encourages citizens to get engaged in exchange for “social currency” or status points (a la the way this site allots points and grants rankings).
November 3, 2010 at 11:49 am #113829
That was a great presentation from Seth … interesting how we are already enmeshed in various gaming strategies without really realizing it, even in our schools with our grading systems. I would think that the ones that are primarily smartphone based would be the most successful.
November 3, 2010 at 12:09 pm #113827
@Sam – you make a good point about the schools. I have always said the schools have gone about teaching the wrong way and failed to change with the times.
When my son, who is now 21, was in school they still did the old math problems with apples and oranges and he had to work at it. But he could play Magic cards and Dungeons and Dragons and add the dice and card points up in his head no problem. If the school would put things into a perspective the students could relate to it would make them WANT to learn.
Similar to the social gaming, it’s learning while having fun!
November 3, 2010 at 1:33 pm #113825
Some agencies in government are taking the lead regarding the use of games as an educational tool
The Centers for Disease Control comes to mind. Check out what they are doing at:
They even have a research paper for PDF download on the topic at:
At Sage Communications, we have designed and produced interactive games for the Federal Trade Commission that have been very successful.
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