How do you measure stakeholder outreach & engagement?

Home Forums Citizen Engagement & Customer Service How do you measure stakeholder outreach & engagement?

This topic contains 0 replies, has 1 voice, and was last updated by  Mary Yang 4 years ago.

  • Author
    Posts
  • #232150

    Mary Yang
    Participant

    Are you measuring stakeholder outreach/connection and engagement? If yes, how are you doing this? Is it per-channel (e.g. Facebook “likes” and engagement; Twitter followers and re-tweets; email subscribers and opens/clicks; etc.)?

    Are you/is your organization putting more value on a certain engagement over another (e.g. a Twitter RT is “less engaging” than a reply and a “click” is “more engaging” than an open)? I guess my main question here is are you weighing your engagement somehow?

    If you’re not measuring stakeholder outreach and/or engagement, why not?

    Thanks in advance for your thoughts!

You must be logged in to reply to this topic.