March 18, 2013 at 4:02 pm #177374
Retreating into silence and keeping a very low profile might seem like a reasonable response to situations like a budget sequestration.
But the federal government still has missions to accomplish, and it still needs to get the word out and engage with citizens about those missions. So how do you do that in lean times like these?
This Thursday, March 21, from 11 a.m. to noon, the Federal Communicators Network will host a one-hour webinar on the National Weather Service's Weather-Ready Nation Communication Campaign.
Joe Flood (yep, that’s his real name), who helps lead the campaign, will tell us how they’ve streamlined activities and made the most of limited dollars, while still packing a big punch. Learn innovative tips you can apply to your own campaign.
Sign up today, and please pass this to other Federal communicators.
Ahead of the Thursday's training session, in the comments section below please offer any questions, ideas, or concerns you have about conducting communications campaigns during lean times, and we'll try to include your input at the event.
Thank you — please join us on Thursday!
March 18, 2013 at 8:17 pm #177378
I want to ask Joe about his earned media. Check out this excerpted list! It just keeps going like this on their Weather-Ready website. What tactics have they used to get local and national media to pick up this story?
CBS News: NOAA and FEMA team up to save lives
The Washington Post: Meteorologists congregate in New Orleans, tout building a 'weather-ready nation'
The Weather Channel: Wx Warnings Coming to a Phone Near You
Carroll County Times: You've been warned: Wireless providers enroll in emergency alerts for severe weather
Emergencymgmt.com: NWS Provides More Details on its Involvement with CMAS/WEA
March 22, 2013 at 12:04 pm #177376
Following a great session, we've moved the conversation over to a topic that seemed to be on folks' minds during the post-presentation q&a: How do you get an agency to support its own campaign? (follow link to discuss).
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